Who We Are

THE INDUSTRY'S MOST RELIABLE RESEARCHERS

Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial Financial Services sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Membership-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic insights to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles

45

Years of Insights

100k+

Survey
Respondents

1,000+

Research Projects
Conducted

900+

Analyst's Journals
Published

10,000+

Analyst's Journals
Annual Readership

Featured Content

Apr 17, 2025

Inside Business Banking: Strategy That Drives Results

In this episode, Andrea Moore from Barlow Research and Matt Smith from Veritex Community Bank...

Business Banking Conference 2025

Come join us in Chicago on May 13-14, 2025 to engage with your peers and hear from world class experts on the latest in small business, middle market and digital banking!

The Next Evolution of Small Business Payment Acceptance

Recent digital banking innovations are streamlining small business payment acceptance, making transactions faster, easier, and more secure. While fintechs dominate this space, few traditional financial institutions have kept pace.

Onboarding Preferences Study

The onboarding process for new business customers often lacks efficiency, simplicity, and personalization, leading to missed opportunities as customers opt for providers with smoother, faster, and more transparent experiences.

Are You a Survey Respondent?

Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.